The branding concept for this project is centered around the three main services that Tim provides: translation, multilingual websites, and copywriting. Tim’s area of expertise is localisation for the Dutch market, he thus wanted a website with a very Dutch feel. We therefore opted for colours typically associated with the Netherlands, and an illustration of Dutch architecture.
The aesethetic of Tim’s website combines professionalism and clarity with a friendly and approachable feel. This friendly feel is created through the round appearance of the illustrations and typography, as well as the logo text which is capitalised as opposed to uppercase.