Touchatou is a publishing house specialised in tactile-visual books in braille for blind and visually impaired children. The whole design is raised (partially 3D), meaning the project is 100% tactile. Different materials and transparent relief paste are used on all items so that blind children can see and experience the objects with their fingers. The aim of these books is to develop the sense of touch and allow everybody to take part in the pleasure of reading.
When I was a teenager, I worked for several years with disabled children, this experience lead to the idea for Touchatou. In French the name Touchatou literally means “touch everything”, it rhymes and sounds like the word “chou” which means cute.
The Touchatou logo is a metaphor for accessibility, the braille alphabet is superposed upon the latin alphabet in order to visually symbolise the coming together of two distinct reading spheres. It also symbolises parents being able to read together with their children.
The selected fonts allow maximum readibility for the visually impaired, and work in combination with braille standards. The colour contrasts respect WCAG standards for the partially sighted and colour blind.