Lidl

Lidl

I worked intermittently on the Lidl review for one year at the design agency Maetva. The review is a magazine for women, intended to take Lidl’s image up-market.

Lidl

At Maetva agency in Strasbourg, I worked on the Lidl review intermittently for one year. The review is a magazine intended for women which is printed inside several celebrity and fashion magazines such as Closer and OK. Lidl is looking to improve its image and present itself as a company that sells qualitative products. For this reason, the style of the magazine is intentionnally closer to that of a fashion magazine than a product catalogue. I worked on the fashion, plants, and food pages, as well as doing some of the French copywriting.