Dutchy design recently updated their branding and I was asked to make a proposition for a website redesign. The previous website was fairly dark and had more of a harder, corporate feel. I decided to give the website a more fresh and approachable look, to help attract forward thinking clients and to position Dutchy as young, creative and innovative.
Dutchy design prides itself on innovation and pushing the boundaries. I therefore opted for a more edgy design, with small quirky details and a playful layout. My proposition was not selected in the end as it felt too “small studio” for the agency.